Paranoia reigns supreme on GANGS OF KIN’s newest observe, “Mass Confusion”

Opening with a rising and falling distorted piano line, “Mass Confusion” bursts into life with a thumping drum line accompanied by a layered, high-pitched refrain. Leisurely, Danny Brown-esque vocals discover Gaerthé reflecting on the stresses of life and the unending customisation of life in 2023. “I really feel like a broken LP / I feel my telephone is attempting to brainwash me / Subliminal messages on the TV / It makes me really feel like I’m dropping my thoughts” he sings within the music’s pre-chorus, as he finds himself questioning the authenticity of the whole lot round him and wonders if there’s something he can nonetheless belief on this world.

“I wrote “Mass Confusion” after I began realising that because of all the knowledge and misinformation, we have now entry to lately, it’s laborious to kind an precise opinion on a topical topic.” Gaerthé explains of the observe, “Individuals say a lot.. say sufficient and also you’ll discover one thing to agree with on all sides. My conclusion is: Cease ready. Change doesn’t come. Change is achieved.”

Performing because the age of 16, Gaerthé started his life in music on the piano earlier than slowly delving into singing, his soulful, raspy supply giving rise to a way of instant emotional connection and intimacy with all who’ve listened. Considered one of his first musical tasks, The Howlin’, obtained mass native and worldwide acclaim, however after touring for 7 years straight, Gaerthé discovered himself burnt in and out want of a change. After a quick hiatus, Gaerthé started looking for methods by way of which to discover his love for a distinct aspect of music, specifically, his adoration for lo-fi hip-hop producers equivalent to J Dilla and cultural pillar stones equivalent to MGMT and Tame Impala. Thus, GANGS OF KIN was born.

Gaerthé launched the primary observe underneath the GANGS OF KIN moniker in 2021, with the afro-inspired “Rollercoaster”, in collaboration with fellow Dutch-based artist Full Crate. Since then, GANGS OF KIN have launched a string of singles together with “Broke”, “Haterchild” and “Love is All Round” in 2021 alone.

With “Mass Confusion”, Gaerthé and GANGS OF KIN take their first steps into the unreal, questioning the world we dwell in and what actually surrounds us. With extra music on the horizon, GANGS OF KIN are right here to remain.