How you can promote your new Christmas tune

Christmas songs or “Vacation Music” may be a wonderful technique to not solely unfold vacation cheer to the world round, however to achieve streams and new followers. Yearly, Christmas playlists crank hundreds of thousands of streams

How to promote your new Christmas song
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Christmas songs or “Vacation Music” may be a wonderful technique to not solely unfold vacation cheer to the world round, however to achieve streams and new followers. Yearly, Christmas playlists crank hundreds of thousands of streams, and if you’re fortunate sufficient to get on one in all these lists they will present greater than sufficient purchasing cash, after which some. Getting on these seasonal playlists will also be an effective way to keep up month-to-month listeners on Spotify, because it’s little question there’s a typical lull in consideration through the months of November/December. On this article, we cowl the perfect promotional strategies on your Christmas or Vacation impressed launch.

1) How you can get your tune on Christmas playlists

That is by far probably the greatest methods to advertise your vacation tune. Particularly, Spotify playlists are probably the most profitable and best to entry for artists. Whilst you can most undoubtedly do your individual analysis and attempt to seek out curators, it is not uncommon for them to be focused by a whole lot, if not 1000’s of artists. Working a Spotify marketing campaign with Playlist Push is an effective way to achieve playlists which might be particular to Christmas and Vacation music, and it’s additionally an effective way to achieve playlist curators who’ve a spread of playlists that would characteristic such music. This may also increase the Spotify algorithm to set off extra discovery on your tune throughout Spotify.

Simply use our Playlist Promotion service to arrange a marketing campaign, add genres that suit your tune, and you should definitely add the style “Christmas” or “Holidays”. We might additionally advocate including different particular genres (Indie, Nation, Pop, and so forth) for the tune as many curators who run playlists can be open to including Christmas themed music to their playlists.

In the case of getting on playlists there actually is not any higher service than Playlist Push.

2) Join with YouTube playlists

YouTube is a good place to get your tune on Christmas and Vacation playlists, but it surely does require slightly bit of additional detective work – simply seek for a related playlist on your tune and compile a success record. For instance, if you happen to seek for “Indie Christmas Music”, click on on the playlist, then click on on the channel title to see their contact information. Right here you can probably contact them instantly. See the instance beneath:

Instance of Playlist Push curator School Music on YouTube

Now you’ll need to craft a really brief request and you should definitely give all related hyperlinks to your music in order that the curator can simply add your tune. Most critical YouTube playlist curators may have an electronic mail or a selected hyperlink to submit your music to. These curators can simply get overloaded with submissions so you should definitely comply with up.

3) Timing of your Christmas tune.

It is very important begin doing this work for the vacation season as quickly as you may. Early to mid-November is a good time to begin monitoring down these curators since they are going to be getting slowed down as we get nearer to Christmas and the tip of the calendar yr. You’ll be able to all the time get on a Spotify playlist just a few days earlier than Christmas, however as you may think about as quickly as December twenty fifth passes, Christmas and Vacation music consumption drops to just about zero.

4) Unfold the cheer on TikTok.

Making a TikTok together with your Christmas music is an effective way to interact a large viewers. Huge quantities of persons are house with their households scrolling on their telephones! You’ll be able to request or inform the TikTok neighborhood so as to add your tune to their very own Christmas or Vacation playlists. Additionally, one other nice technique to promote your Christmas sound on TikTok is to create a video that’s enjoyable to interact with and can result in folks creating extra movies. Hiring Playlist Push to ship your tune to TikTok influencers is a improbable technique to get TikTokers to make use of your tune, which in fact can result in extra streams on streaming companies like Spotify and Apple Music. Study extra about our TikTok campaigns go to our TikTok Promotion Web page.

5. Native outlets and eating places.

Most espresso outlets, eating places, and retail shops are all the time in search of new and related music to maintain their patrons comfortable. You’ll be able to both create a Vacation playlist for a selected venue and share the hyperlink with their supervisor, or just ask them so as to add the tune to their Spotify playlist in the event that they use Spotify for Manufacturers. These companies needs to be utilizing a correctly licensed overhead music firm, however you may make sure that a lot of them usually are not.

6. Carry out at vacation occasions

Should you’re a reside performer, reap the benefits of the various vacation occasions occurring in your neighborhood this time of yr. From tree lighting ceremonies to workplace events, there are many alternatives to get your Christmas tune on the market. And who is aware of, possibly you will even land your self a gig acting at Santa’s workshop!


In the case of on-line music promotion it may be exhausting to search out simply anybody who may help with Christmas and Vacation promo. Hopefully, these methods will provide you with a leg as much as unfold that vacation cheer. Additionally, do not forget that having a Christmas tune in your catalog is superb and may be repeatedly promoted annually!

Seeking to Promote your Christmas Music?

Try our Spotify Playlists Promotion or TikTok Music Promotion service.