How Kai Crushed Youtube Music and Turned a 5 Star Spotify Curator
Kai has helped 36 of our artists attain over 600,000 new listeners!
Hometown: Brighton, United Kingdom
High Genres: slowed & reverb / dance pop
Favourite Artist: xxxtentacion & playboi carti
Favourite Interest: Thrifting / Vogue
1) How did you get into curating playlists?
I’ve at all times had a giant affect in music from a younger age with my uncle Chad Jackson who’s a DMC world champion DJ who helped my discover creativity inside music & at all times supported my curiosity within the business. I began out creating random songs & noise on daw’s like cause & logic as a toddler which lead me into creating my first youtube channel the place i might learnt learn how to produce instrumental variations of well-liked music. Since then over the span of the next 10 years i might gone from studying manufacturing to being a supervisor of a number of profitable artists, creating my very own alias, curating music as one of many pioneers within the YouTube music scene & to the place I’m at the moment. My ardour for music stems from my inspiration but additionally the way in which it permits myself & others to specific ourselves, I consider in music remedy & at all times serving to others so it is allowed me to share one thing I worth loads for my very own well being however to additionally join tons of of hundreds of individuals & hopefully assist them too.
2) What’s the story behind your best playlist?
One in every of my most up-to-date tasks on YouTube I started round in 2020 was a now extra well-liked recognized edit of audio generally known as “slowed + reverb”, i might seen the impression this had locally & how so many individuals related to it on a extra emotional stage in comparison with regular. Sadly as a result of private causes I wasn’t in a position to proceed this channel on myself & left it within the arms of a pal in 2021 however it had rapidly grown to virtually 700,000 subscribers in that point. I knew the impression it had locally & the way it helped & I did not wish to go away that behind so afterward curated a playlist on Spotify in the identical side. By this time plenty of artists had been releasing their very own edits on their songs & many artists took to creating covers of their favorite songs & recreating the identical modifying fashion which allowed me to curate & share extra music on this fashion on Spotify.
3) What’s your major technique for locating new music?
I really feel like discovering new music could be very troublesome now, with most new music being found via AI generated playlists or trending music by way of TikTok it is arduous to seek out rising artists. As somebody who’s been within the business so lengthy I uncover plenty of new artists via phrase of mouth & ideas from different pals, labels or managers. TikTok has allowed plenty of artists to be found however it’s actually troublesome for different artists to get heard amongst all this.
4) What makes an artist or track stand out?
As my ardour for me is predominantly based mostly round music remedy I need a track to actually join with me. I would like to have the ability to hear the fervour & emotion an artist has put into that report & for it to resonate with me when i am listening. Whether or not that be throughout the manufacturing, writing or topline I would like to have the ability to really feel that keenness myself & really feel these goosebumps listening to it.
5) How do you determine in your playlist order and size?
It might range however extra just lately i’ve adopted a shorter fashion playlist size, I used to go by the business customary of 100 however from a consumer perspective felt like that may be too lengthy so lowered it to round 60 – 80 songs. I’ve seen extra success since this alteration & suppose it is extra approachable than a playlist with say 500 songs which might be extra daunting & have much more music that folks aren’t truly eager about listening to. I like my playlists to inform extra of a narrative, for instance my Summer Songs playlist represents the beginning, center & finish of an evening & could be listened to with a view to resemble that narrative.
6) Favourite artist you’ve found on Playlist Push?
Child Travis for certain, truly being considered one of my favourite rising artists for the previous few years. I initially found his covers on YouTube & continued to find extra of his music via Playlist Push when he began to launch his personal music. I’ve truly since labored personally with him & his supervisor to assist extra individuals found his music & solely want the most effective for him sooner or later!
7) What ideas do you might have for rising playlists?
It may be as arduous for somebody to find your playlist now as it’s discovering new music with the large quantity of saturation. I consider should you can actually join with somebody on an emotional stage & virtually have a character behind your playlist you may succeed significantly better. Key phrases are the largest a part of Spotify search engine optimisation so utilizing these large search phrases is vital however make it distinctive to you & stand out from the remainder of individuals doing the identical factor. Placing your playlist in entrance of latest individuals is the subsequent step so phrase of mouth & plugging your playlist on social media via platforms like Instagram, Tiktok, Snapchat & probably even Twitter is a good way to get that preliminary leverage, bear in mind to be inventive!
8) How has utilizing TikTok impacted your playlist progress?
I’ve managed to develop a big viewers on TikTok myself the final yr & being a musically pushed app it is allowed me to place my playlist in entrance of many individuals sharing the identical style in music & have curated a number of playlists across the fashion of audios I exploit in my very own movies.
i put the playlist in my b!o