DJ Khaled Publicizes New We The Finest Def Jam Partnership

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DJ Khaled announcement

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DJ Khaled is securing all the luggage. On Thursday (Feb. 9) in Miami Seaside, the social media savant, entrepreneur and Grammy-winning artist introduced quite a few partnerships for his We The Finest firm that features ventures with Def Jam, Snipes, Jordan Model and extra.

After a video intro from Sean “Diddy” Combs, DJ Khaled stepped into Mr. Chow for an hour-long press convention going over his agenda for 2023. The assembled Def Jam execs within the constructing was the primary trace that Khaled’s We The Finest Report label was partnering with Def Jam. It’s full circle for Khaled whose final 5 album have been launched by way of Epic Information and who was a label government at Def Jam South.

“This new chapter marks a particular time for me,” mentioned Khaled from the stage. “The power at this level in my profession is at an all-time excessive and I’m grateful to Sir Lucian Grainge for permitting me to hitch his empire at this stage in my journey. Collectively, we are going to obtain even higher heights and take it to the subsequent stage. I really feel blessed and so impressed with renewed power. I’m excited to not solely accomplice, however to come back again house to Def Jam.”

Def Jam execs Tunji Balogun and LaTrice Burnette, who use to be his product supervisor, spoke excitedly of reuniting with Khaled. “We coming to f*ck shit up mainly,” mentioned Khaled after all of the Def Jam information was delivered.

There was nonetheless loads extra to share because the famend sneaker collector ran down plans for extra sneakers with Jordan Model (his batch of Air Jordan 5’s offered out in minutes late final yr) and SNIPES. For the latter, SNIPES CEO  Sven Voth introduced that this summer time will see the opening of a We The Finest SNIPES superstore in Miami Seaside. Jordan Model will even proceed to donate funds to the We The Finest Basis to additional its assist of Black communities.

To cap issues off, Khaled and his We The Finest Basis acquired keys to town from two mayors (Miami and Miami Seaside). God Did, certainly.