5 Causes You Ought to Promote Your Older Songs & Learn how to Do It

Why are essentially the most profitable artists and managers investing a lot money and time into selling their earlier releases as a substitute of simply new singles?

On this article, we’ll reply this query by trying on the information behind this shift and the way selling your older music is likely one of the most clever methods for streaming success.

Older releases now make up 33{f64ee6231f08dfafdaecc07bbd449d563ad523b8322e08ff141b842745fb08d7} of the Spotify International Weekly Prime Songs Chart, greater than doubling since 2020 (Spotify Fan Study).

Supply: spotify.com

2) Followers usually tend to take heed to your earlier releases than your newest singles

64{f64ee6231f08dfafdaecc07bbd449d563ad523b8322e08ff141b842745fb08d7} of artist profile streams on Spotify are individuals listening to tracks older than 18 months tracks (Spotify Fan Study).

Supply: Spotify.com

3) Selling earlier tracks retains your streaming momentum getting in between releases.

You probably have a lull in new releases, you might discover your streaming numbers start to stagnate. That is the proper time to advertise a monitor out of your catalog.

It will stoke your streaming presence activating new and present listeners. In the end this boosts the Spotify algorithm in your favor when you put together new music.

4) An ideal music is a good music, no matter launch date

The mindset that solely new singles are price selling is shortsighted. The information exhibits that listeners don’t care when a music was launched. They simply need to hear a terrific music. An ideal music will at all times join.

Be mindful, that is additionally true for playlist curators. When curators are reviewing a submission for placement, they’re specializing in the music, not the discharge date.

5) Introduce a brand new viewers to your finest work

There isn’t any doubt some songs in your catalog should get extra publicity. Perhaps you launched the music earlier than playlist or TikTok promo was obtainable otherwise you didn’t have the funds when it was launched.

Regardless of the purpose, advertising considered one of these songs is a strong approach to attain new listeners and produce them into your ecosystem. Selecting to submit your music to curators or influencers is ideal for this.

1) Which earlier launch do you have to promote?

Methodology 1: Select a monitor that may be a confirmed performer.
Take a look at the most well-liked songs in your catalog that by no means obtained a correct promotional push. These songs have big upside potential for playlisting and TikTok promotion.

Methodology 2: Select a sleeper hit that has been flying underneath the radar.
A few of your finest work could also be buried in your catalog and misplaced within the sauce on Spotify. These tracks are begging for a lift to stoke the algorithm and are a terrific alternative for pitching to playlist curators and TikTok creators.

Methodology 3: Select a music that was forward of its time.
Have you ever put out a music up to now the place the fashion/style was only a bit too area of interest on the time of launch? Does it now match right into a style or fashion that’s at present trending? These current a terrific alternative.

2) When do you have to promote a earlier launch?

Regardless of which of the choices beneath suits you, your Spotify presence can seemingly profit from selling an older monitor now.

Methodology 1: Fill the gaps between recording new music
Everybody’s recording cycles are totally different, if it’s going to be some time earlier than you’ve new music prepared, this doesn’t imply try to be inactive within the music promotion sport.

Methodology 2: Heat up and enhance your fanbase earlier than a brand new launch
If you’re planning to drop a brand new report within the subsequent 1-3 months, proper now might be the proper time to usher in new listeners and enhance your Spotify presence. You’re primarily priming your account for the following large launch.

Methodology 3: Maintain your streaming momentum stoked
With this technique, you’ll be able to actually attempt it anytime. The purpose right here is to comprehend that you’re sitting on an arsenal of music that may be leveraged for a promotion that may hold your streaming presence burning. For every artist, you’ll be able to take a look at and be taught what works finest for you.

Seeking to Promote your Music?

Attempt our Spotify Playlist Pitching and TikTok Music Promotion providers.